Kim Kardashian’s Skims Faces Backlash Over ‘Face Shapewear’ Launch
Kim Kardashian’s shapewear brand Skims has sparked controversy after releasing a £52 “face wrap” marketed as overnight shapewear to sculpt the jawline. The product, which sold out in under 24 hours, is part of a growing TikTok trend where users showcase elaborate bedtime skincare routines in so-called “morning shed” videos. Skims, valued at around $4bn…