When Coca-Cola revealed plans to roll out a cane sugar version of its classic cola in the US this autumn, Jordan Hayes didn’t expect to find himself aligned with Donald Trump. The 37-year-old Californian, who didn’t vote in the last presidential election and has lukewarm views on Trump, admits: “Cane sugar just tastes better.” He’s…
Coca-Cola has confirmed it will release a new version of its iconic soft drink sweetened with U.S.-grown cane sugar, marking a notable shift in its American product lineup long dominated by high-fructose corn syrup. The announcement came during the company’s latest quarterly update, where executives revealed plans to roll out the cane sugar variant this…
Former U.S. President Donald Trump announced on Wednesday that Coca-Cola will begin using real cane sugar in its American beverages, replacing the high-fructose corn syrup commonly used in its current recipe. Trump made the statement on his social media platform, Truth Social, writing, “I have been speaking to Coca-Cola about using REAL Cane Sugar in…
Pepsi, once the dominant rival to Coca-Cola, has slipped to fourth place in the U.S. soft drink market, according to new data from Beverage Digest – marking a significant turning point in the long-running “Soda Wars.” While Coca-Cola continues to lead the $97 billion U.S. carbonated beverage industry with a commanding 19.1% market share, Pepsi’s…
The government of the U.S. Virgin Islands has filed a lawsuit against beverage giants Coca-Cola and PepsiCo, accusing the companies of misleading consumers about the environmental impact of their products and contributing significantly to the territory’s growing plastic waste crisis. The 42-page civil suit, filed in April and reported by the Virgin Islands Consortium, alleges…
As the White House’s sweeping tariffs begin to bite across industries, beverage giant PepsiCo appears to be taking a harder hit than its longtime rival Coca-Cola – adding a fresh twist to the decades-old soda war. For more than half a century, PepsiCo has produced its concentrated syrup in Ireland, capitalizing on the country’s low…
After Coca-Cola’s $5.6 billion acquisition of BodyArmor in 2021, the sports drink brand was expected to rise to the top of the market, challenging Gatorade’s dominance. Yet, nearly four years later, BodyArmor has struggled to capture the attention it hoped for, trailing behind both Gatorade and Coca-Cola’s own Powerade. Faced with stagnating sales and a…
Coca-Cola has announced the return of its iconic Share a Coke campaign, aiming to bring people together in an era where digital interactions often replace face-to-face connections. The company revealed the relaunch on its website, stating that the 2025 edition will blend nostalgia with new interactive features to engage a younger, socially driven audience. Originally…
Coca-Cola has announced plans to invest over $1.4 billion in Argentina to expand production capacity, improve logistics, and enhance infrastructure. The company revealed the investment in a statement on Thursday, emphasizing its long-term commitment to the Argentine market. The funding will support manufacturing upgrades, streamlined distribution networks, and improved supply chain efficiency, reinforcing Coca-Cola’s presence…
Coca-Cola is under scrutiny for its excessive water consumption in Chiapas, Mexico, where severe drought has left many residents struggling to access clean drinking water. The bottling plant in the region reportedly extracts over 300,000 gallons of water per day, while locals endure chronic water shortages. Water Crisis Worsens for Residents Chiapas is known as…
Coca-Cola is making a move into the booming prebiotic soda market with the launch of Simply Pop, a new beverage aimed at health-conscious consumers. The soft drink giant’s latest offering, set to roll out this month, is infused with fruit juice, vitamins, and prebiotics designed to support gut health. The launch comes as smaller brands…
As consumer preferences shift away from sugary drinks, Coca-Cola has found a surprising growth driver: premium dairy. The company’s investment in Fairlife, an ultra-filtered milk brand, has exceeded expectations, proving that a move beyond carbonated beverages can be highly profitable. Originally launched in 2012 as a partnership between Coca-Cola and Select Milk Producers, Fairlife gained…
Coca-Cola has inaugurated a new Packaging Collection Hub in Lagos, Nigeria, with the capacity to process up to 13,000 metric tons of plastic bottles each year. The initiative is part of the company’s commitment to enhancing plastic recycling efforts in Nigeria, promoting cleaner communities, and generating employment opportunities. The facility will serve as a center…
Costco is making a significant change at its food courts, bringing back Coca-Cola as its fountain soda provider and ending its decade-long partnership with Pepsi. The switch is set to take place this summer, as confirmed by Costco CEO Ron Vachris during the company’s annual shareholders meeting. “We will be converting our food court fountain…
Jubilant FoodWorks (JFL), the operator of Domino’s Pizza and Popeyes in India, has announced a major shift in its beverage partnership. The company has signed a Memorandum of Understanding (MoU) with The Coca-Cola Company, marking the end of its collaboration with PepsiCo, which had supplied beverages to Domino’s outlets in India since 2018. Under the…
The battle over sugary drinks has reached Capitol Hill as major beverage companies Coca-Cola, PepsiCo, and Keurig Dr Pepper push back against a proposal to remove sugar-sweetened beverages from the Supplemental Nutrition Assistance Program (SNAP). Robert F. Kennedy Jr., President-elect Donald Trump’s pick for Secretary of Health and Human Services (HHS), has sparked debate with…
Coca-Cola has revised its sustainability targets, significantly reducing its commitments to plastic recycling and usage, a move that has drawn sharp criticism from environmental groups. The company, consistently ranked among the world’s largest producers of plastic waste, announced updated voluntary environmental goals this week. Coca-Cola now aims to use 35% to 40% recycled materials in…
In a historic turn of events, long-time rivals Coca-Cola and Pepsi have been compelled to unite against a common adversary: a lawsuit that accuses both companies of misleading the public about the recyclability of their plastic bottles, contributing to significant environmental damage. The legal action, filed on October 30 in the Los Angeles Superior Court…
Coca-Cola has relaunched the beloved Mexican soft drink Barrilitos in select U.S. markets, beginning with California and Texas, and potentially expanding to Nevada and Oklahoma in the near future. Barrilitos, which was originally introduced in Monterrey, Mexico, in 1938 and acquired by Coca-Cola in 2008, is known for its vibrant flavours and heritage appeal. The…
Soda is making a notable resurgence in the U.S., as consumers return to classic beverages like Coca-Cola and Dr Pepper, according to recent quarterly earnings reports. Both soda giants reported increased sales volumes in the third quarter, with Evercore ISI data showing a 1.3% rise in soft drink consumption compared to last year, indicating a…
Coca-Cola has announced the discontinuation of its Spiced flavour, a decision made just six months after its introduction to the market. This move signals an end to the company’s recent efforts to appeal to younger consumers, particularly Gen-Z drinkers. In a statement, a spokesperson for Coca-Cola explained, “We’re always looking at what our customers like…
Coca-Cola and Oreo have joined forces to launch a unique marketing campaign on Spotify, blending their popular products with music. The campaign, dubbed “Bestie Mode,” offers fans a personalized experience by combining Coca-Cola-flavored Oreos and Oreo-flavored Coke with curated music playlists. The feature allows Spotify users to answer questions about their best friends and their…
In a surprising turn of events, Dr Pepper has surpassed Pepsi to become the second-largest soft drink brand in the U.S., a milestone that could signal even greater shifts in the soda industry. This development has led industry experts to speculate about whether Coca-Cola, the reigning champion, might soon face a similar challenge. According to…
Coca-Cola has once again secured its position as the world’s most valuable non-alcoholic drinks brand, according to a new report by brand valuation consultancy, Brand Finance. The brand’s value has risen by 5% to $35 billion, maintaining its lead in the industry. Additionally, Coca-Cola remains the strongest brand in the sector, holding the only AAA+…
The Federal Competition and Consumer Protection Commission (FCCPC) has released a detailed report indicting Coca-Cola Nigeria Limited and Nigerian Bottling Company (NBC) Limited for misleading branding and anti-competitive practices. The report follows an extensive investigation into regulatory violations by the two companies, which allegedly deceived Nigerian consumers by obscuring product differences that are evident in…
As anticipation builds for the upcoming Summer Olympics in Paris, Coca-Cola has unveiled its latest heartwarming campaign, “It’s Magic When the World Comes Together,” emphasizing camaraderie and unity. Continuing its 96-year partnership with the Olympics, Coca-Cola’s campaign, developed by WPP Open X and led by Ogilvy, with support from EssenceMediaCom, Hogarth, and VML, aims to…
The grand finale of the 2024 Cannes Lions International Festival of Creativity celebrated numerous global brands for their exceptional contributions to the creative industry over the past year. The week-long annual event honoured Publicis as the Agency of the Year, and the network secured second place in the Network of the Year category. Omnicom claimed…
Subway, the renowned sandwich chain, is set to transition to serving Pepsi beverages exclusively in the United States starting next year, marking the end of its longstanding partnership with Coca-Cola products. In a recent news release, Subway disclosed its upcoming 10-year collaboration with PepsiCo, scheduled to commence in 2025. The move will entail an exclusive…
Coca-Cola, a frequent target of criticism for its contribution to plastic pollution, is unveiling changes to its iconic soda bottles in a bid to enhance environmental sustainability. Starting this week, all variations of Coca-Cola sold in 20-ounce bottles across US retailers will be crafted entirely from 100% recycled plastic. This initiative marks a significant milestone…
Coca-Cola, the renowned US beverage conglomerate, is set to inject a whopping $1 billion into its business operations in the Philippines, as announced by the President’s Office. The proclamation follows a pivotal meeting between top executives from Aboitiz Equity Ventures (AEV) and Coca-Cola Europacific Partners (CCEP) with Filipino President Ferdinand Marcos Jr. According to insights…
Coca-Cola is venturing into uncharted territory with its latest addition to the Coca-Cola Creations platform: “Happy Tears,” a soda flavour that combines Coca-Cola Zero Sugar with a splash of salty minerals, aiming to evoke the emotions of joyful moments. The beverage, described as a limited-edition release, is part of Coca-Cola’s strategy to appeal to younger…
Coca-Cola is embarking on a new sustainability initiative in the UK, introducing a label-less design for its Sprite and Sprite Zero 500ml rPET bottles. The company aims to streamline recycling efforts by replacing traditional labels with an embossed logo on the front and laser-engraved product information on the back. This groundbreaking trial will unfold across…
Nairobi Bottlers Limited has returned to the High Court, seeking an extension of 10 months to comply with a 2018 judgment directing the inclusion of nutritional information, storage details, and contact information on the glass bottles of Coca-Cola, Krest, Fanta, Sprite, and Stoney brands. The Supreme Court affirmed this directive in November, and the company…
As the curtains rise on 2024, The Coca-Cola Company is set to redefine its marketing playbook with a groundbreaking family-centric campaign, a departure from its conventional product-centric approach. Breaking away from the norm of highlighting individual beverages like Fanta, Diet Coke, or Dasani, the beverage giant aims to spotlight its expansive product line in what…
As the year concludes, investors are contemplating their investment strategies for 2023, seeking a balance between stability and returns. While the iconic beverage giant Coca-Cola (KO) offers a renowned brand and stability, questions arise about its ability to deliver substantial returns compared to broader market options. Coca-Cola’s reputation as a quality enterprise is rooted in…
In this report, we’ve gathered information from several sources to create a list of 15 countries where Coca-Cola and Pepsi face distinct difficulties. These may include competition from local businesses, lack of access, or a complete lack of presence in the market. Even though these two companies have a broad reach, their experience in each…
Coca-Cola, the iconic beverage giant, continues to innovate and captivate the taste buds of consumers, especially the younger generation, with its latest creation, Coca-Cola Y3000, a limited-edition beverage that promises to taste like the future. This enigmatic flavour, like others from Coca-Cola’s Creations platform, is designed to maintain the brand’s allure in the face of…
In a bid to increase the impact of African women entrepreneurs, the Coca-Cola Foundation has partnered with Women in Africa (WIA) through the JAMII Femmes initiative to support 20,000 women-led businesses across African countries. As reported on The Guardian, the initiative is expected to boost business creation opportunities by improving access to vocational training, networks,…
