Global sportswear giant Puma has teamed up once again with luxury crystal maker Swarovski, unveiling a dazzling version of its popular Speedcat sneakers embellished with more than 5,300 individual crystals. The limited-edition Swarovski x Puma Speedcat marks the brands’ most eye-catching collaboration to date. The Speedcat, already a fashion favourite spotted on city streets and…
Global sportswear giant PUMA has joined forces with Pokémon for a new sneaker collaboration inspired by the legendary character Mewtwo. The limited-edition Mewtwo Suede will officially launch on October 25, 2025, exclusively at the PUMA Flagship Store in Las Vegas. The upcoming release pays tribute to Mewtwo’s distinctive energy and design, featuring a two-tone purple…
Japanese designer Fumito Ganryu has teamed up once again with PUMA to unveil a bold reinterpretation of the PUMA Mostro, blending avant-garde craftsmanship with cutting-edge technology. The two-shoe capsule marks the second collaboration between the designer’s namesake label and the German sportswear giant, pushing the limits of experimental sneaker design. Ganryu, a protégé of Comme…
Nigerian Afrobeat star Wizkid has revealed the reason behind Puma’s decision to choose fellow musician Davido as their ambassador over him. The singer made this disclosure during a heated social media exchange on Wednesday, as tensions between the two music heavyweights continued to escalate. The rivalry, often dubbed the “supremacy battle” between Wizkid and Davido,…
Rihanna and A$AP Rocky, known for their adorable moments together, captivated attendees at a recent Puma pop-up event in Miami, FL, with their affectionate display. Taking place on Saturday (May 4), coinciding with the Grand Prix F1 event, the power couple represented Puma at the event, where Rihanna showcased a striking new pink hairstyle that…
The alliance between Jay-Z and PUMA has long been a staple in the world of fashion and footwear. From collaborative projects to Jay-Z’s consistent sporting of PUMA sneakers, the partnership has left an indelible mark. Yet, recent sightings of Jay-Z donning sneakers from other brands have raised questions about the current status of their relationship….
Barcelona Football Club finds itself at a crossroads regarding its shirt sponsorship, with potential offers from both Nike and Puma presenting diverging paths for the Blaugrana’s future financial landscape. According to reports, Barcelona has set a two-week deadline to finalize its decision on whether to maintain its partnership with Nike, entertain an offer from Puma,…
Puma, the renowned sports brand, has joined forces with Lycra, a leading high-tech fiber specialist, to unveil the innovative Shapeluxe capsule collection, targeting women seeking personalized comfort and unrestricted movement in activewear. The collection marks a departure from the “one size fits all” approach, embracing individuality and diversity by offering garments designed to accommodate various…
In a significant legal blow to Puma, the General Court of the European Union has invalidated the sportswear giant’s attempt to secure protection for its designs, citing Rihanna’s Instagram post showcasing the shoes in question. The dispute stemmed from Rihanna’s Instagram post in December 2014, featuring three images of white shoes with a distinctive thick…
FC Barcelona finds itself at a crossroads as the club navigates its kit sponsorship future, with reports suggesting that the possibility of creating its own brand has been almost ruled out due to logistical complexities. Despite dismissing the notion of establishing Barça Licensing and Marketing (BLM), Barcelona faces a pivotal decision between major sportswear giants…
RB Leipzig has unveiled a groundbreaking partnership with renowned kit manufacturer Puma, marking a significant shift in their branding strategy. After a decade-long alliance with Nike, Leipzig has opted for a fresh start with Puma, with the German sportswear giant set to outfit the team starting from the upcoming season. The deal, reportedly valued at…
Barcelona finds themselves at a crossroads in their kit manufacturing saga, with talks underway with both Nike and Puma as they seek the best possible deal. Having maintained a longstanding partnership with Nike, which began over two decades ago, Barcelona’s current contract with the American sportswear giant is set to continue until 2026, with the…
Kanye West’s feud with Adidas escalates as he accuses the brand of producing counterfeit Yeezys, prompting fellow artist Davido to extend an invitation to join Puma. West took to Instagram on February 26, 2024, to air his grievances against Adidas, alleging a $250 million lawsuit and non-payment for shoes bearing his name. In a bid…
F1 ACADEMY announced today a significant partnership with renowned sportswear brand PUMA ahead of the series’ highly anticipated second season, set to kick off in Saudi Arabia on March 7th. The multi-year collaboration marks a milestone as PUMA becomes an Official Partner of F1 ACADEMY, aligning its extensive motorsport heritage with the academy’s mission to…
Rihanna’s FENTY x PUMA collaboration is set to make a bold statement with the return of the Avanti silhouette, this time in an all-new “Pony Hair” pack. Continuing to push boundaries with innovative colorways and textures, the renowned design label and German sportswear brand have revamped the sneaker with luxurious fur-coated finishes. The latest iteration…
Renowned NBA player Kyle Kuzma, known for his impressive skills on the basketball court and distinctive fashion sense, recently sat down to discuss his passion for fashion and collaboration with PUMA, a partnership that has elevated his status as a style icon. Kuzma, who seamlessly blends streetwear with high fashion, has become a prominent figure…
Spanish football giants Barcelona are reportedly on the verge of securing a record-breaking sponsorship deal with Puma, potentially becoming the most lucrative kit sponsor arrangement in football. However, complications arising from their existing contract with Nike pose a significant challenge. As per reports from Sport (via Forbes), Barcelona and Puma are in advanced talks, with…
In a longstanding partnership spanning 25 years, Barcelona and Nike have enjoyed a fruitful collaboration, symbolized by the iconic Blaugrana shirt. However, recent developments suggest that this enduring relationship may be on the verge of dissolution, with a formidable competitor eager to step in. Despite having a contractual agreement until 2028, valued at approximately €105…
Global sportswear brand PUMA has given fans a sneak peek into the future of football boots with the launch of the all-new Future 7 FTR. This limited-edition release serves as a prelude to the official debut of the next generation of PUMA’s acclaimed Future football boot series. The Future line has solidified its position as…
Set for release on November 2, music and fashion sensation Rihanna, in collaboration with sports brand PUMA, is launching two new colour variations of their sought-after FENTY x PUMA Avanti sneakers. The FENTY x PUMA Avanti brings together the iconic design of PUMA’s King football boot with the outsole of the classic running shoe, Easy…
Rihanna’s Fenty brand is set to make a significant foray into sportswear with the upcoming release of the FentyPuma collaboration’s King Avanti sneaker. The international Barbadian singer, renowned for her multifaceted talents in music, business, and fashion, made the announcement on her X profile, revealing that the new sneaker will be available worldwide on September…
Rihanna is an uncontested musical talent, her discography known and well-remembered by millions upon millions. And after entertaining much of the world during the Super Bowl LVII Halftime Show, she’s set to reprise yet another past effort: her collaborative FENTY line with PUMA. Alongside producing some of the most iconic songs of all-time, Rihanna has…
German-owned international sportswear brand Puma recently released a statement on their social media platforms announcing that its 2022 new style December launch with Davido had been cancelled. Puma, in their public statement released on social media, described the rescheduling as a difficult decision to take a necessary one. The Puma X Davido collaboration, according to…
Adidas could snap up the boss of crosstown rival Puma to succeed outgoing CEO Kasper Rorsted. As reported by CNN, the sportswear company said Friday that it’s in talks with Puma CEO Bjørn Gulden to step in as successor to Rorsted, who is due to depart some time in 2023. Gulden, meanwhile, is set to…
Nigerian singer, Davido and Puma began their ambassadorial relationship sometime around December 2021, appearing in different ads and their flagship store in Nigeria and even walking the Puma runway during New York Fashion week. Some days ago, Davido teased what seems to be a collaboration between Puma and his charity organization We Rise By Lifting…
Sportswear giants, PUMA have released a brand new collection with one of their global brand ambassadors and Nigerian music superstar, Davido. As reported by Pulse, the brand new collection features a complete set of sweatpants and hoodies designed with a fleek blend of colours including Orange, Turkish red, White, and a blue-green tint. PUMA teased…
PUMA and AC Milan have unveiled the stylish new third kit for the 2022/23 season to be worn by the men’s, women’s and youth teams in their respective competitions. The new Third kit is made for those who stand out and never hold back. Inspired by the city of Milan, the Rossoneri blend brilliant football…
