The alliance between Jay-Z and PUMA has long been a staple in the world of fashion and footwear. From collaborative projects to Jay-Z’s consistent sporting of PUMA sneakers, the partnership has left an indelible mark. Yet, recent sightings of Jay-Z donning sneakers from other brands have raised questions about the current status of their relationship….
Barcelona Football Club finds itself at a crossroads regarding its shirt sponsorship, with potential offers from both Nike and Puma presenting diverging paths for the Blaugrana’s future financial landscape. According to reports, Barcelona has set a two-week deadline to finalize its decision on whether to maintain its partnership with Nike, entertain an offer from Puma,…
Puma, the renowned sports brand, has joined forces with Lycra, a leading high-tech fiber specialist, to unveil the innovative Shapeluxe capsule collection, targeting women seeking personalized comfort and unrestricted movement in activewear. The collection marks a departure from the “one size fits all” approach, embracing individuality and diversity by offering garments designed to accommodate various…
In a significant legal blow to Puma, the General Court of the European Union has invalidated the sportswear giant’s attempt to secure protection for its designs, citing Rihanna’s Instagram post showcasing the shoes in question. The dispute stemmed from Rihanna’s Instagram post in December 2014, featuring three images of white shoes with a distinctive thick…
FC Barcelona finds itself at a crossroads as the club navigates its kit sponsorship future, with reports suggesting that the possibility of creating its own brand has been almost ruled out due to logistical complexities. Despite dismissing the notion of establishing Barça Licensing and Marketing (BLM), Barcelona faces a pivotal decision between major sportswear giants…
RB Leipzig has unveiled a groundbreaking partnership with renowned kit manufacturer Puma, marking a significant shift in their branding strategy. After a decade-long alliance with Nike, Leipzig has opted for a fresh start with Puma, with the German sportswear giant set to outfit the team starting from the upcoming season. The deal, reportedly valued at…
Barcelona finds themselves at a crossroads in their kit manufacturing saga, with talks underway with both Nike and Puma as they seek the best possible deal. Having maintained a longstanding partnership with Nike, which began over two decades ago, Barcelona’s current contract with the American sportswear giant is set to continue until 2026, with the…
Kanye West’s feud with Adidas escalates as he accuses the brand of producing counterfeit Yeezys, prompting fellow artist Davido to extend an invitation to join Puma. West took to Instagram on February 26, 2024, to air his grievances against Adidas, alleging a $250 million lawsuit and non-payment for shoes bearing his name. In a bid…
F1 ACADEMY announced today a significant partnership with renowned sportswear brand PUMA ahead of the series’ highly anticipated second season, set to kick off in Saudi Arabia on March 7th. The multi-year collaboration marks a milestone as PUMA becomes an Official Partner of F1 ACADEMY, aligning its extensive motorsport heritage with the academy’s mission to…
Rihanna’s FENTY x PUMA collaboration is set to make a bold statement with the return of the Avanti silhouette, this time in an all-new “Pony Hair” pack. Continuing to push boundaries with innovative colorways and textures, the renowned design label and German sportswear brand have revamped the sneaker with luxurious fur-coated finishes. The latest iteration…
