Kraft Heinz Wants You to Mix Flavors in Your Ketchup
Coca-Cola revolutionized soda customization with its Freestyle fountains about 15 years ago, and now Kraft Heinz aims to do something similar for dipping sauces. The concept involves sauce “bases” such as Ketchup, Ranch, 57 Sauce, and BBQ Sauce. Customers can choose one base and then mix it with flavor “enhancers” like jalapeño, smoky chipotle, buffalo,…
