Kanye West has found an unexpected defender in Bjørn Gulden, the CEO of Adidas, despite the sportswear giant severing ties with the embattled rap mogul last year. In a recent interview, Gulden lauded West’s creativity and offered a more sympathetic perspective on the controversial artist. Gulden acknowledged West’s exceptional creative talents in both music and…
As the new marathon season approaches in September, Adidas AG, the luxury footwear brand, has revealed its latest contender in the super-shoe competition – the Adizero Adios Pro Evo 1. Priced at $500 (approximately N384,000), this racing shoe is making waves in the running world. Weighing in at a mere 138 grams (4.9 ounces), the…
As the fall semester commences and the anticipation for college football season reaches its peak, the NCAA and Adidas Originals have teamed up to introduce an exclusive footwear collection that promises to delight fans and students alike. The renowned global sportswear brand is embarking on its maiden voyage into the realm of lifestyle footwear designed…
Adidas, the German sportswear giant, has raised its earnings outlook for the year after experiencing high demand for its remaining stock of discontinued Yeezy merchandise. The company now anticipates a €450 million ($491 million) operating loss in 2023, a significant improvement from the €700 million ($764 million) loss forecasted in March. Additionally, sales are expected…
Manchester United and Adidas have sealed a groundbreaking deal, extending their apparel-sponsorship contract for an astonishing £900 million ($1.2 billion) over the next ten years. The partnership between the British football team and the German sportswear company, one of the biggest in the Premier League, began in 2015 after Manchester United switched from Nike. In…
Adidas is making a significant move to clear out the remaining inventory of its once-lucrative collaboration with Ye, the former Kanye West. The sportswear giant has faced pressure from investors to handle the merchandise after terminating its partnership with Ye in 2022 due to his offensive and antisemitic remarks. In May, Adidas announced its plan…
Lionel Messi’s arrival at Inter Miami has sent fans into a frenzy, with his home jersey, also known as “The Heart Beat Kit,” becoming an instant hit. The demand for Messi’s jersey has been so overwhelming that it has reportedly boosted Inter Miami’s jersey sales by an incredible 25 times since its release. The Authentic…
Adidas is facing a challenge with unsold Yeezy sneakers since the German sportswear company ended its partnership with rapper Kanye West. The company could lose over $770 million if it fails to sell the millions of Yeezys accumulated in its warehouses. However, Adidas has not been enthusiastic about profiting from shoes designed with Ye since…
A major Adidas shareholder, Union Investment, is set to call for transparency over the company’s relationship with Kanye West at the annual meeting on Thursday. Janne Werning, the head of Environmental, Social and Governance (ESG) at Union Investment, is expected to ask Adidas to reveal the findings of its investigation into West’s behaviour after he…
Adidas is being sued by investors who claim the firm knew about Kanye West’s problematic behaviour years before it ended their partnership. Investors allege Adidas failed to limit financial losses and take precautionary measures to minimise their exposure. The sportswear giant ended its collaboration with the designer and rapper, who is known as Ye, last…
Adidas, the iconic sportswear brand, has just opened its flagship store in the bustling city of Lagos in Victoria Island and this has left quite a mark on fashion and sports enthusiasts alike.This new store is not just a place to shop for trendy and high-performance sportswear, but a hub for the community to connect…
No one at Donda Academy was allowed to wear Adidas or Nike, two former staff members of the school alleged in a new lawsuit. Teachers and students were “required to wear all black from head to toe,” the former staffers allege, adding that the black clothing must have been issued or designed by Ye, the…
Sportswear maker Adidas on Wednesday reversed course 48 hours after asking the U.S. Trademark Office to reject a Black Lives Matter application for a trademark featuring three parallel stripes. “Adidas will withdraw its opposition to the Black Lives Matter Global Network Foundation’s trademark application as soon as possible,” the company said in a statement, without…
Adidas has warned that it could suffer its first annual operating loss in more than three decades this year, mostly because it may have to write off the entire range of Yeezy-branded clothing and sneakers. The German sportswear maker said Wednesday that it would face an operating loss of €700 million ($736 million) this year—…
Shortly after NFL star Michael Vick was indicted in July 2007 for running a dog fighting operation, Nike suspended the release of his signature shoe line. Vick went on to plead guilty and have his contract suspended, but less clear is what exactly happened to all those sneakers. Nike would not say, but industry analyst…
Adidas’ breakup with Ye, formerly known as Kanye West, is a pricey one. As reported on CNN, the company warned Thursday that it’s expected to lose $1.3 billion (1.2 billion euro) in revenue this year because it’s unable to sell the designer’s Yeezy clothing and shoes. Adidas ended its nine-year partnership with the rapper last…
Adidas is adding a third label to its brand lineup. Sportswear, a fashion-forward line aimed at Gen Z, is the company’s first full collection launch in 50 years. Situated between Adidas Originals and Performance, the Sportswear line straddles sport and style, featuring items such as football jerseys, tracksuits and athletic dresses made from performance materials….
A Manhattan jury has said Adidas AG had failed to show luxury brand Thom Browne Inc’s use of stripes on its clothing infringed the sportswear giant’s signature three-stripe trademark. The jury found the fashion house’s parallel stripe designs were not likely to cause consumer confusion with Adidas’ products, ending a trial that began January 3….
In a recent partnership between Adidas and Lexus, the hit Wakanda Forever is rendered in car form. Inspired by Black Panther and working with students at Adidas S.E.E.D. (School for Experiential Education in Design), the luxury automaker and the sportswear company have created a version of the Lexus RX 500h F Sport fit for the…
Kanye West‘s termination from adidas has reportedly left the sportswear giant in a bit of a bind and stuck with a massive overstock of Yeezy sneakers. According to the Financial Times, adidas is frantically trying to figure out how to shift $530 million worth of the rapper and producer’s once hugely popular shoe. Back in…
Many moto aficionados and fashionistas may not see the connection between Japanese OEM Kawasaki and German apparel brand Adidas, but the stylistic ties go back further than most believe. According to the Adidas website, “the very first ZX design was inspired by Kawasaki back in [1984].” While the ZX500 sneaker drew from Team Green’s sport…
Adidas officially ended its sneaker partnership with Ye, formerly known as Kanye West, last month after the musician’s anti-Semitic tirade. But Adidas will continue to sell the lucrative sneaker and apparel line, stripped of the Yeezy name and branding. As reported by CNN, the company said it’s the sole owner of all Yeezy line design…
Adidas could snap up the boss of crosstown rival Puma to succeed outgoing CEO Kasper Rorsted. As reported by CNN, the sportswear company said Friday that it’s in talks with Puma CEO Bjørn Gulden to step in as successor to Rorsted, who is due to depart some time in 2023. Gulden, meanwhile, is set to…
Adidas’ plan to re-release one of Kobe Bryant’s signature sneakers went awry last week, when a flaw issue caused the brand to recall pairs, some of which had already been sent to stores. As reported by Complex, retailers who were meant to launch the Lakers-themed “Sunshine” colorway of the Adidas Crazy 1 tell Complex that…
Adidas has ended its partnership with Kanye West after he made a series of antisemitic remarks and embraced a slogan associated with white supremacists that earned him widespread condemnation. The German sportswear giant said on Tuesday, October 25, that it “does not tolerate antisemitism” after the rapper was suspended from Instagram and Twitter over offensive…
Adidas says it is reviewing its Yeezy partnership with Kanye West days after he showed a “White Lives Matter” T-shirt design at Paris Fashion Week. The company did not mention the controversy but said “successful partnerships are rooted in mutual respect and shared values”. The rapper and fashion designer responded on Instagram, claiming the firm…
Kanye West is no stranger to getting into online feuds with notable names and brands. As reported by The Sun, during Labor Day weekend 2022, the rapper-turned-fashion-mogul lashed out at Adidas – who manufactures his Yeezy line. Why is Kanye West angry at Adidas? Ye believes that the higher-ups at Adidas are making decisions about…
American rapper and businessman, Kanye West popularly known as Ye has accused Adidas had been designing Yeezy products without his participation in a slew of venomous Instagram posts targeting the German sportswear brand’s managers. “It’s going to cost you billions,” he said. As reported by Boss Hunting, the era of Kanye West and Adidas might…
