Sportswear maker Adidas on Wednesday reversed course 48 hours after asking the U.S. Trademark Office to reject a Black Lives Matter application for a trademark featuring three parallel stripes. “Adidas will withdraw its opposition to the Black Lives Matter Global Network Foundation’s trademark application as soon as possible,” the company said in a statement, without…
Adidas has warned that it could suffer its first annual operating loss in more than three decades this year, mostly because it may have to write off the entire range of Yeezy-branded clothing and sneakers. The German sportswear maker said Wednesday that it would face an operating loss of €700 million ($736 million) this year—…
Shortly after NFL star Michael Vick was indicted in July 2007 for running a dog fighting operation, Nike suspended the release of his signature shoe line. Vick went on to plead guilty and have his contract suspended, but less clear is what exactly happened to all those sneakers. Nike would not say, but industry analyst…
Adidas’ breakup with Ye, formerly known as Kanye West, is a pricey one. As reported on CNN, the company warned Thursday that it’s expected to lose $1.3 billion (1.2 billion euro) in revenue this year because it’s unable to sell the designer’s Yeezy clothing and shoes. Adidas ended its nine-year partnership with the rapper last…
Adidas is adding a third label to its brand lineup. Sportswear, a fashion-forward line aimed at Gen Z, is the company’s first full collection launch in 50 years. Situated between Adidas Originals and Performance, the Sportswear line straddles sport and style, featuring items such as football jerseys, tracksuits and athletic dresses made from performance materials….
A Manhattan jury has said Adidas AG had failed to show luxury brand Thom Browne Inc’s use of stripes on its clothing infringed the sportswear giant’s signature three-stripe trademark. The jury found the fashion house’s parallel stripe designs were not likely to cause consumer confusion with Adidas’ products, ending a trial that began January 3….
In a recent partnership between Adidas and Lexus, the hit Wakanda Forever is rendered in car form. Inspired by Black Panther and working with students at Adidas S.E.E.D. (School for Experiential Education in Design), the luxury automaker and the sportswear company have created a version of the Lexus RX 500h F Sport fit for the…
Kanye West‘s termination from adidas has reportedly left the sportswear giant in a bit of a bind and stuck with a massive overstock of Yeezy sneakers. According to the Financial Times, adidas is frantically trying to figure out how to shift $530 million worth of the rapper and producer’s once hugely popular shoe. Back in…
Many moto aficionados and fashionistas may not see the connection between Japanese OEM Kawasaki and German apparel brand Adidas, but the stylistic ties go back further than most believe. According to the Adidas website, “the very first ZX design was inspired by Kawasaki back in [1984].” While the ZX500 sneaker drew from Team Green’s sport…
Adidas officially ended its sneaker partnership with Ye, formerly known as Kanye West, last month after the musician’s anti-Semitic tirade. But Adidas will continue to sell the lucrative sneaker and apparel line, stripped of the Yeezy name and branding. As reported by CNN, the company said it’s the sole owner of all Yeezy line design…
Adidas could snap up the boss of crosstown rival Puma to succeed outgoing CEO Kasper Rorsted. As reported by CNN, the sportswear company said Friday that it’s in talks with Puma CEO Bjørn Gulden to step in as successor to Rorsted, who is due to depart some time in 2023. Gulden, meanwhile, is set to…
Adidas’ plan to re-release one of Kobe Bryant’s signature sneakers went awry last week, when a flaw issue caused the brand to recall pairs, some of which had already been sent to stores. As reported by Complex, retailers who were meant to launch the Lakers-themed “Sunshine” colorway of the Adidas Crazy 1 tell Complex that…
Adidas has ended its partnership with Kanye West after he made a series of antisemitic remarks and embraced a slogan associated with white supremacists that earned him widespread condemnation. The German sportswear giant said on Tuesday, October 25, that it “does not tolerate antisemitism” after the rapper was suspended from Instagram and Twitter over offensive…
Adidas says it is reviewing its Yeezy partnership with Kanye West days after he showed a “White Lives Matter” T-shirt design at Paris Fashion Week. The company did not mention the controversy but said “successful partnerships are rooted in mutual respect and shared values”. The rapper and fashion designer responded on Instagram, claiming the firm…
Kanye West is no stranger to getting into online feuds with notable names and brands. As reported by The Sun, during Labor Day weekend 2022, the rapper-turned-fashion-mogul lashed out at Adidas – who manufactures his Yeezy line. Why is Kanye West angry at Adidas? Ye believes that the higher-ups at Adidas are making decisions about…
American rapper and businessman, Kanye West popularly known as Ye has accused Adidas had been designing Yeezy products without his participation in a slew of venomous Instagram posts targeting the German sportswear brand’s managers. “It’s going to cost you billions,” he said. As reported by Boss Hunting, the era of Kanye West and Adidas might…
