As traditional colas fall out of favour with younger consumers, PepsiCo is taking a bold step to refresh its legacy brand by introducing a gut-friendly twist on its classic soda. The beverage giant on Monday unveiled “Pepsi Prebiotic Cola,” a new, health-forward version of its flagship drink aimed at wellness-minded shoppers. Inspired by the success…
CM Punk’s iconic Pepsi tattoo has long been a defining part of his image – and now, the soft drink giant is tipping its hat to the wrestling legend. Pepsi’s official X (formerly Twitter) account recently responded to Punk’s explanation of the tattoo with a simple but impactful word: “Legendary.” The shoutout quickly caught the…
Pepsi, once the dominant rival to Coca-Cola, has slipped to fourth place in the U.S. soft drink market, according to new data from Beverage Digest – marking a significant turning point in the long-running “Soda Wars.” While Coca-Cola continues to lead the $97 billion U.S. carbonated beverage industry with a commanding 19.1% market share, Pepsi’s…
The government of the U.S. Virgin Islands has filed a lawsuit against beverage giants Coca-Cola and PepsiCo, accusing the companies of misleading consumers about the environmental impact of their products and contributing significantly to the territory’s growing plastic waste crisis. The 42-page civil suit, filed in April and reported by the Virgin Islands Consortium, alleges…
As the White House’s sweeping tariffs begin to bite across industries, beverage giant PepsiCo appears to be taking a harder hit than its longtime rival Coca-Cola – adding a fresh twist to the decades-old soda war. For more than half a century, PepsiCo has produced its concentrated syrup in Ireland, capitalizing on the country’s low…
Costco is making a significant change at its food courts, bringing back Coca-Cola as its fountain soda provider and ending its decade-long partnership with Pepsi. The switch is set to take place this summer, as confirmed by Costco CEO Ron Vachris during the company’s annual shareholders meeting. “We will be converting our food court fountain…
The Federal Trade Commission (FTC) has filed a lawsuit against PepsiCo, accusing the beverage and snack giant of engaging in illegal price discrimination by providing a significant financial advantage to a major retailer, reportedly Walmart, according to sources familiar with the case. The FTC alleges that PepsiCo granted the retailer, whose name was redacted in…
Pepsi is set to shake up the soda aisle with a new flavour addition, Wild Cherry & Cream. Available in regular and zero-sugar options, the drink will hit shelves starting January 20. The new flavour is described as delivering an “initial burst of sweet Pepsi cherry flavour” complemented by a “smooth, creamy vanilla swirl,” according…
Jubilant FoodWorks (JFL), the operator of Domino’s Pizza and Popeyes in India, has announced a major shift in its beverage partnership. The company has signed a Memorandum of Understanding (MoU) with The Coca-Cola Company, marking the end of its collaboration with PepsiCo, which had supplied beverages to Domino’s outlets in India since 2018. Under the…
The battle over sugary drinks has reached Capitol Hill as major beverage companies Coca-Cola, PepsiCo, and Keurig Dr Pepper push back against a proposal to remove sugar-sweetened beverages from the Supplemental Nutrition Assistance Program (SNAP). Robert F. Kennedy Jr., President-elect Donald Trump’s pick for Secretary of Health and Human Services (HHS), has sparked debate with…
In a historic turn of events, long-time rivals Coca-Cola and Pepsi have been compelled to unite against a common adversary: a lawsuit that accuses both companies of misleading the public about the recyclability of their plastic bottles, contributing to significant environmental damage. The legal action, filed on October 30 in the Los Angeles Superior Court…
Soda is making a notable resurgence in the U.S., as consumers return to classic beverages like Coca-Cola and Dr Pepper, according to recent quarterly earnings reports. Both soda giants reported increased sales volumes in the third quarter, with Evercore ISI data showing a 1.3% rise in soft drink consumption compared to last year, indicating a…
Pepsi is ramping up its efforts to associate its signature soda with one of America’s favourite takeout meals—pizza. Through a new partnership with DoorDash, the beverage giant is offering consumers the chance to score free pizza from major chains like Little Caesars, Papa Johns, Pizza Hut, and Marco’s Pizza when they order select Pepsi products…
In a surprising turn of events, Dr Pepper has surpassed Pepsi to become the second-largest soft drink brand in the U.S., a milestone that could signal even greater shifts in the soda industry. This development has led industry experts to speculate about whether Coca-Cola, the reigning champion, might soon face a similar challenge. According to…
Coca-Cola has once again secured its position as the world’s most valuable non-alcoholic drinks brand, according to a new report by brand valuation consultancy, Brand Finance. The brand’s value has risen by 5% to $35 billion, maintaining its lead in the industry. Additionally, Coca-Cola remains the strongest brand in the sector, holding the only AAA+…
Whether you’re a staunch Coke enthusiast or typically avoid soft drinks, Pepsi’s iconic red, white, and blue logo is universally recognizable. However, fans of Pepsi are now questioning if the brand would have achieved its immense success if it had retained its original name. Pepsi, often seen as a product of contemporary fast-food culture, was…
Pepsi, a prominent sponsor of the 10th Africa Magic Viewers’ Choice Awards (AMVCA), once again brought its musical prowess to the forefront, seamlessly blending nostalgia with contemporary vibes at the prestigious event held at the EKO Hotel Convention Centre in Lagos on Saturday. Celebrating a decade of African cinematic excellence, Pepsi’s involvement aligned perfectly with…
Following inspections by the Indiana Occupational Safety and Health Administration (IOSHA), a Pepsi bottling facility in Indianapolis has been fined $15,600 for seven serious workplace safety violations. The violations, cited at the Pepsi Beverage Company Bottling Group LLC facility located at 5411 W. 78 Street in Indianapolis, were identified during inspections conducted on December 21,…
Subway, the renowned sandwich chain, is set to transition to serving Pepsi beverages exclusively in the United States starting next year, marking the end of its longstanding partnership with Coca-Cola products. In a recent news release, Subway disclosed its upcoming 10-year collaboration with PepsiCo, scheduled to commence in 2025. The move will entail an exclusive…
As March Madness fever grips basketball enthusiasts, Pepsi Zero Sugar and DraftKings are teaming up to turn the thrill of predicting the unexpected into a lucrative opportunity, with a little help from basketball legend Allen Iverson. The ‘AI Can Do That?’ campaign, spearheaded by Pepsi and DraftKings, invites fans to embrace the unpredictability of the…
Pepsi has made a splash with the launch of its revamped visual identity, marking the first major global redesign in 14 years. The refreshed Pepsi logo was revealed through striking digital installations across iconic landmarks worldwide, heralding the brand’s new era with a blend of nostalgia and modernity. From London’s O2 arena to the skylines…
New York City is gearing up for a spectacular celebration of music, empowerment, and community as Grammy and Emmy Award-winning artist Mary J. Blige teams up with Pepsi to present the highly anticipated third annual Strength of a Woman Festival and Summit. Set against the vibrant backdrop of the city that never sleeps, this year’s…
Sony Pictures Entertainment has made a substantial acquisition, procuring the script for “Cola Wars,” a forthcoming film centered on the fierce competition between soda giants Pepsi and Coca-Cola. Although the exact financial terms remain undisclosed, insider sources reveal that the deal closed for approximately $1 million. Penned by Jason Shuman and Ben Queen, “Cola Wars”…
Pepsi has joined forces with Reebok and basketball icon Shaquille O’Neal to introduce the Pepsi ‘Sneak’er, a unique pair of Reebok Pump Shaq Attaq shoes featuring a special compartment designed to hold a full Pepsi Mini Can within the sole. The collaboration, crafted with the expertise of the Shoe Surgeon, is tailored specifically for O’Neal,…
PepsiCo is set to delight soda enthusiasts by resurrecting the beloved MTN Dew Baja Blast, marking the iconic flavour’s 20th anniversary. The tropical-lime concoction has cultivated a dedicated fan base over the years and is poised to make a triumphant return to store shelves nationwide. Unlike its competitor Coca-Cola, which has yet to offer an…
Purchase, N.Y.-based PepsiCo’s Pepsi Wild Cherry has introduced its latest advertising endeavour, the “Get Wild” campaign, aiming to capture the essence of modern adulthood and the unconventional experiences of millennials and young adults. The campaign, featuring two brand-new commercials, made its debut on national TV during the NFL Wild Card Weekend on January 13. Humorously…
In a bold move reflecting the ongoing clash between retailers and suppliers over rising prices, Carrefour, one of France’s largest supermarket chains, has decided to cease selling PepsiCo products due to perceived cost escalation. The decision is expected to impact stores not only in France but also in Italy, Spain, and Belgium. Customers visiting Carrefour…
PepsiCo, renowned for its iconic sodas like Pepsi and Mountain Dew, has made a surprising revelation about the diversified sources of its profits. While cola supremacy has long been the focus of the cola rivalry between Pepsi and Coca-Cola, PepsiCo’s latest financial data indicates a strategic pivot that has paid off handsomely. In a strategic…
In a landmark development for the Nigerian music industry, Pepsi, a leading cola brand, and global music industry giant EMPIRE have joined forces to introduce the Pepsi Music Academy. This groundbreaking platform unveiled on a significant date, aims to discover, train, and showcase aspiring talents, ushering in a new era for young musicians in Nigeria….
PepsiCo, the global food and beverage giant, is set to invest $13 million in a state-of-the-art production line at its soft drinks factory in Dragomirești, Romania, as part of the company’s ambitious development plans for the region. The investment aims to install a “modern, fully-automated production line” at the facility in northern Romania, significantly enhancing…
In this report, we’ve gathered information from several sources to create a list of 15 countries where Coca-Cola and Pepsi face distinct difficulties. These may include competition from local businesses, lack of access, or a complete lack of presence in the market. Even though these two companies have a broad reach, their experience in each…
The sizzling TikTok summer anthem, “One Margarita,” has just received an exuberant new music video, featuring an unexpected appearance by supermodel Cindy Crawford. Originally a freestyle by TikTok personality-turned-rapper That Chick Angel, the song has taken TikTok by storm as an enthusiastic celebration of the liberating effects of margaritas. With each sip, inhibitions are shed,…
Pepsi, known for being a popular beverage accompaniment to hot dogs, is breaking tradition with its latest creation, “Pepsi Colachup,” a condiment infused with Pepsi. Developed in collaboration with the Culinary Institute of America, this limited-edition sauce aims to enhance the flavor of hot dogs by incorporating the rich caramel notes and citrusy pop of…
Amazon, Hilton Hotels, Adecco, and Microsoft are among the companies pledging to hire or provide career support to 5,000 Ukrainian and other refugees in Europe, in an effort to assist those fleeing persecution. The global number of forcibly displaced individuals has reached a record high of 110 million.Margaritis Schinas, Vice-President of the European Commission, expressed…
PepsiCo Inc (PEP.O) raised its annual forecasts on Tuesday after price hikes undertaken to offset higher costs and steady demand helped the soda and snack giant beat first-quarter results. The results pointed to a resilient consumer and followed similar quarterly performances by rival Coca-Cola (KO.N) and Nestle (NESN.S). PepsiCo’s shares rose 2% in early trading….
Pepsi-Cola of Madison has renewed its sponsorship with Wisconsin Athletics as an Official Partner of the Wisconsin Badgers through the 2028-29 season. While pouring rights contracts are commonplace in college athletics, what is notable about Pepsi’s continued partnership with Wisconsin is its simultaneous commitment to supporting Badger athletes through name, image and likeness deals. “We’re…
Food and beverage giant PepsiCo is incorporating artificial intelligence (AI) into its processes for tracking consumer demand and new product development, helping the company boost its sales and bring new products to consumers faster. PepsiCo Chief Strategy and Transformation Officer Athina Kanioura joined the company in 2020 and began integrating AI into the company’s various…
Pepsi has launched a new challenge that would give fans the opportunity to win an all-expense paid trip to watch the UCL finals 2023 live. For the first time ever, fans will have the opportunity of a lifetime to be part of the biggest annual global sporting event in person as Grammy award winner and…
Beverage giants Coca-Cola and PepsiCo are under preliminary investigation at the Federal Trade Commission over potential price discrimination in the soft drink market as the agency looks to revive a decades-old, but largely dormant law banning the practice, according to four people with knowledge of the probe. The companies’ pricing strategies are being scrutinized under…
Pepsi has announced the return of Pepsi-Cola Soda Shop, a modern take on classic soda shop flavors, with a new limited-edition flavor – Zero Sugar Cream Soda Cola – joining the popular Cream Soda and Black Cherry flavors also returning for a limited time. To celebrate, Pepsi teamed up with global superstar Chlöe Bailey to…
PepsiCo has raised its revenue outlook for the year, as inflation pushed up prices and people paid more for its Doritos chips and Gatorade drinks as it deploys price hikes, smaller sizes to fight rising costs. Expecting costs to rise even higher in the second half of the year, the global food and drink giant…
