Diageo Ends its 15-Year Partnership With Diddy Following Lawsuit
Diageo, the spirits maker, has terminated its 15-year partnership with Sean “Diddy” Combs, following a recent racial discrimination lawsuit and allegations of neglect and underpromotion of his DeLeón tequila, which he claimed was labeled as an “urban” product in marketing. Diageo, based in London and known for brands like Smirnoff and Johnnie Walker, countered the…
