New Starbucks CEO Aims to Revive Coffeehouse Culture with Comfort and Community Focus
Starbucks’ new CEO, Brian Niccol, is setting out to return the coffee giant to its roots as a welcoming coffeehouse, addressing concerns over the company’s shift toward a more transactional, tech-driven model. In a letter to employees and customers on his second day in office, Niccol outlined his vision to make Starbucks a “community coffeehouse”…
