Nike has dealt a significant blow to its competitor Adidas by securing a major contract with the German Football Association (DFB) to supply the national soccer teams’ kits from 2027 until 2034. The decision marks the end of a historic partnership between Adidas and the DFB, which has lasted over seven decades and included four…
In a groundbreaking move, the US Justice Department, alongside over a dozen states, has initiated a significant antitrust lawsuit against Apple, accusing the tech giant of unlawfully monopolizing the smartphone market. The lawsuit, filed in the US District Court for the District of New Jersey, alleges that Apple has maintained its dominance not through fair…
Marcus Lehto, the former director of Battlefield, has spoken out on Twitter, expressing his dissatisfaction with his former employer Electronic Arts (EA) after parting ways with the company in February. Lehto’s tweet conveyed his lack of positive sentiments towards EA, his recent departure, and the challenges faced by his team and others in the industry…
Recent leaks from internal Sony documents suggest that the highly anticipated PlayStation 5 Pro will bring substantial improvements over its predecessor, including a significant boost in ray tracing performance. While Sony has yet to officially confirm the existence of a PS5 Pro, leaks and rumours have been circulating for some time, indicating a potential Holiday…
As March Madness fever grips basketball enthusiasts, Pepsi Zero Sugar and DraftKings are teaming up to turn the thrill of predicting the unexpected into a lucrative opportunity, with a little help from basketball legend Allen Iverson. The ‘AI Can Do That?’ campaign, spearheaded by Pepsi and DraftKings, invites fans to embrace the unpredictability of the…
FC Barcelona is considering a lucrative sponsorship offer from a competitor of its current kit sponsor, Nike, which could inject an immediate $240 million (€220 million) into the club, as reported by MARCA, citing anonymous sources. Under the leadership of president Joan Laporta, the Barca board is actively exploring alternative options for its iconic Blaugrana…
In a thrilling display of speed and precision, the @dutchdronegods recently embarked on an unprecedented challenge: capturing a full lap of Silverstone’s Grand Prix Circuit, tailing Max Verstappen’s new @redbullracing RB20 Formula 1 car. The feat, achieved with a world-first uninterrupted FPV one-shot, showcased the remarkable capabilities of a custom-built drone, meticulously piloted to keep…
Puma, the renowned sports brand, has joined forces with Lycra, a leading high-tech fiber specialist, to unveil the innovative Shapeluxe capsule collection, targeting women seeking personalized comfort and unrestricted movement in activewear. The collection marks a departure from the “one size fits all” approach, embracing individuality and diversity by offering garments designed to accommodate various…
In a significant legal blow to Puma, the General Court of the European Union has invalidated the sportswear giant’s attempt to secure protection for its designs, citing Rihanna’s Instagram post showcasing the shoes in question. The dispute stemmed from Rihanna’s Instagram post in December 2014, featuring three images of white shoes with a distinctive thick…
FC Barcelona finds itself at a crossroads as the club navigates its kit sponsorship future, with reports suggesting that the possibility of creating its own brand has been almost ruled out due to logistical complexities. Despite dismissing the notion of establishing Barça Licensing and Marketing (BLM), Barcelona faces a pivotal decision between major sportswear giants…
Reports from OK Diario indicate that Kylian Mbappe’s anticipated move to Real Madrid could prompt Nike to offer the French footballer his own sports brand, as revealed by Eduardo Inda, director of OK Diario, during the El Chiringuito de Jugones program. Last month, Mbappe informed his current club, Paris Saint-Germain, of his intention to depart…
Stella Artois, the renowned lager with a rich history spanning nearly a century, has enlisted global icon David Beckham in a bid to restore its prominence in the competitive beer market. The move comes as the brand grapples with declining sales and shifting consumer preferences, marking a strategic effort by Anheuser-Busch InBev to rejuvenate Stella…
Real Madrid has announced an exciting collaboration with their shirt sponsor, Adidas, unveiling a premium product line featuring club legend Zinedine Zidane and current sensation Jude Bellingham. The partnership has caused a stir on social media platforms. Bellingham, who inherited Zidane’s iconic No.5 shirt upon joining Madrid, has made a significant impact on the team’s…
Nike’s highly anticipated Alphafly 3 running shoe, famously worn by the late Kelvin Kiptum, triggered a wave of frustration among runners after selling out within minutes of its release. Scheduled for general sale at 8 am on Thursday, March 7, the UK launch of the Alphafly 3 witnessed a rapid depletion of available sizes, leaving…
Rihanna’s Fenty Beauty has finalized a deal with beauty retailer Nykaa for its much-anticipated launch in India, diverging from earlier speculation linking the brand’s debut with Sephora. Reports initially suggested a partnership between Rihanna and the French multinational Sephora following the singer’s performance at the pre-wedding celebration of Indian billionaire Mukesh Ambani’s son. Ambani, chair…
Pepsi has made a splash with the launch of its revamped visual identity, marking the first major global redesign in 14 years. The refreshed Pepsi logo was revealed through striking digital installations across iconic landmarks worldwide, heralding the brand’s new era with a blend of nostalgia and modernity. From London’s O2 arena to the skylines…
As anticipation builds for the upcoming Kentucky Derby on May 4th, Woodford Reserve has introduced its highly anticipated 2024 commemorative bourbon bottle, adorned with captivating custom artwork sure to enthral bourbon aficionados. Known as the “Official Bourbon of the Kentucky Derby” since 1999, Woodford Reserve’s association with the prestigious event is longstanding. This year’s release…
Sony Pictures Entertainment has made a substantial acquisition, procuring the script for “Cola Wars,” a forthcoming film centered on the fierce competition between soda giants Pepsi and Coca-Cola. Although the exact financial terms remain undisclosed, insider sources reveal that the deal closed for approximately $1 million. Penned by Jason Shuman and Ben Queen, “Cola Wars”…
Coca-Cola, the renowned US beverage conglomerate, is set to inject a whopping $1 billion into its business operations in the Philippines, as announced by the President’s Office. The proclamation follows a pivotal meeting between top executives from Aboitiz Equity Ventures (AEV) and Coca-Cola Europacific Partners (CCEP) with Filipino President Ferdinand Marcos Jr. According to insights…
Nokia and Telecom Argentina have entered into a collaborative agreement aimed at advancing the GSMA’s Open Gateway ecosystem for network operations across Latin America. The collaboration will leverage Nokia’s Network as Code platform with a developer portal, granting developers access to Application Programming Interfaces (APIs) and software development tools. This initiative aims to enable developers…
Following a teaser at the Galaxy S24 launch event, Samsung is gearing up to officially introduce its latest innovation, the Galaxy Ring, at the upcoming Mobile World Congress (MWC) 2024. In a press release, Samsung hints at an extensive “Intelligent Health lineup” that will leverage artificial intelligence (AI) to provide a more personalized user experience….
Barcelona finds themselves at a crossroads in their kit manufacturing saga, with talks underway with both Nike and Puma as they seek the best possible deal. Having maintained a longstanding partnership with Nike, which began over two decades ago, Barcelona’s current contract with the American sportswear giant is set to continue until 2026, with the…
Pepsi has joined forces with Reebok and basketball icon Shaquille O’Neal to introduce the Pepsi ‘Sneak’er, a unique pair of Reebok Pump Shaq Attaq shoes featuring a special compartment designed to hold a full Pepsi Mini Can within the sole. The collaboration, crafted with the expertise of the Shoe Surgeon, is tailored specifically for O’Neal,…
A concerning trend has emerged within the charity sector, as agencies continue to pitch “Nike-style” advertisements to non-profit organizations, leaving charity heads frustrated and campaigns ineffective. Rob Trono of Blue State has raised the alarm after multiple charity clients expressed their discontent with proposed ad campaigns that prioritize brand recognition over meaningful connections with donors…
In a legal dispute over packaging design, Mondelez, the manufacturer of Milka chocolate, has filed a lawsuit against Tony’s Chocolonely, alleging the imitation of its distinctive purple packaging. Tony’s Chocolonely recently introduced four new temporary wrappers, drawing inspiration from popular chocolate bars, including Milka, as well as products from other companies like Mars. The move…
Nvidia, a leading technology company based in Santa Clara, has recognized Huawei as a significant competitor in several crucial areas, particularly in the production of processors vital for artificial intelligence (AI) systems. In its annual report released on Wednesday, Nvidia acknowledged Huawei as a top competitor in four out of five major categories of its…
In the early hours of July 23, 2023, Twitter, the once-iconic digital platform, made a bold transition, rebranding itself as X. However, despite the divisive change, the platform continues to grapple with its former identity, as users cling to the familiar name and terminology. Despite the official shift to X, the platform’s web domain remains…
Apple has stepped onto the sports scene with the launch of its inaugural app, Apple Sports, designed for iPhone users seeking real-time scores, vital statistics, and live betting odds. Debuting ahead of March Madness, Apple Sports provides users with live data from prominent leagues such as the NBA, NHL, and MLS, with plans to expand…
Dunkin’ is stepping into the highly caffeinated beverage market with the launch of its “SPARKD’ Energy” iced drinks, aiming to tap into the growing demand for energy-boosting beverages. However, the move comes amid controversy surrounding similar products, notably Panera Bread’s Charged Lemonade, which is facing multiple lawsuits over its caffeine content. Starting from Wednesday, Dunkin’…
As anticipation mounts for the upcoming MLS season, football legend Lionel Messi has joined forces with sportswear giant adidas to unveil a special collaboration: the Lionel Messi x adidas Samba sneakers. Renowned as one of the greatest footballers of all time, Messi’s move to Inter Miami FC has captivated fans worldwide. Now, ahead of the…
Sony Corporation witnessed a staggering $10 billion drop in its stock value last week following the revision of sales projections for its flagship PlayStation 5 console, a move that rattled investors and analysts alike. While the reduced forecast for PS5 sales garnered significant attention, experts suggest that a more pressing concern lies in the company’s…
F1 ACADEMY announced today a significant partnership with renowned sportswear brand PUMA ahead of the series’ highly anticipated second season, set to kick off in Saudi Arabia on March 7th. The multi-year collaboration marks a milestone as PUMA becomes an Official Partner of F1 ACADEMY, aligning its extensive motorsport heritage with the academy’s mission to…
Louis Vuitton, the renowned French luxury brand, has welcomed French basketball sensation Victor Wembanyama into its esteemed roster of brand ambassadors. The move marks a strategic expansion of Louis Vuitton’s ambassadorial lineup, further solidifying its presence in the world of sports. Victor Wembanyama, affectionately known as “Wemby,” emerged as the top pick in the 2023…
Nike is set to introduce its inaugural Jordan World of Flight store in the United States, with plans to open the exclusive destination for Michael Jordan-branded sneakers and apparel in Philadelphia. The announcement comes as part of Nike’s strategic expansion of its iconic Jordan retail concept. The forthcoming store, spanning 7,000 square feet, will be…
Coke is breaking new ground by giving Coke Zero Sugar a voice through a global campaign that harnesses artificial intelligence (AI) technology. This initiative, revealed by the soft drink giant, marks the first time Coke Zero Sugar will be featured with its distinct voice, signalling a shift in the brand’s marketing strategy. The campaign, an…
In recent years, PlayStation has maintained an unparalleled dominance in the gaming industry, but recent developments have raised concerns about the company’s trajectory. Amidst reports of a missed sales target for the current fiscal year, Sony has confirmed a gradual slowdown in PlayStation’s sales as it enters the latter half of its lifecycle. This revelation…
As anticipation builds for Apple’s next iPhone lineup, rumours suggest that the tech giant might unveil as many as five models in its upcoming iPhone 16 series, including two iPhone 16 SE models. Speculations have surfaced from prominent tipster Majin Bu on X (formerly Twitter), hinting at potential designs, pricing, and other details. According to…
In a bid to inspire young female players and showcase the multifaceted nature of football beyond pressure, adidas has teamed up with Gabriel Martinelli, Catarina Macario, Andreas Pereira, and Mia Fishel to take on “The Football Triangle” challenge. The challenge involves three local teams competing on an unexpected pitch with three goals, presenting a novel…
Wendy’s is ramping up its efforts to bolster breakfast sales with a $55 million investment in advertising over the next two years, the company revealed in its Q4 2023 earnings report. Newly appointed CEO Kirk Tanner, who assumed the role less than two weeks ago, expressed optimism that the significant advertising push could drive breakfast…
Rihanna’s FENTY x PUMA collaboration is set to make a bold statement with the return of the Avanti silhouette, this time in an all-new “Pony Hair” pack. Continuing to push boundaries with innovative colorways and textures, the renowned design label and German sportswear brand have revamped the sneaker with luxurious fur-coated finishes. The latest iteration…
Starbucks has launched its first cafe with a design focused on providing customers with disabilities a more accessible store experience, signalling a broader commitment to inclusivity in its retail spaces. The coffee giant announced the move as part of its wider inclusivity initiative aimed at designing easily navigable retail spaces for all customers. Under the…
Nike is set to reduce its workforce by approximately 2%, or close to 1,700 employees, as part of its cost-cutting strategy aimed at slashing up to $2 billion in expenses. A spokesperson for Nike confirmed the layoffs on Friday, stating, “The actions that we’re taking put us in the position to right-size our organization to…
Adidas has kicked off a new global brand campaign aimed at athletes of all levels, featuring both professional stars like Patrick Mahomes and rising talents like Trinity Rodman, sharing insights on how they manage pressure to perform at their best. The campaign, launched on February 9, includes a 90-second video showcasing a diverse lineup of…
Renowned NBA player Kyle Kuzma, known for his impressive skills on the basketball court and distinctive fashion sense, recently sat down to discuss his passion for fashion and collaboration with PUMA, a partnership that has elevated his status as a style icon. Kuzma, who seamlessly blends streetwear with high fashion, has become a prominent figure…
After ending his 27-year partnership with Nike last month, golf legend Tiger Woods has embarked on a new venture, announcing a partnership with Taylormade to launch his own apparel brand, Sun Day Red. The announcement was made during a press conference held in the Los Angeles suburb of Pacific Palisades on Monday, marking a new…
A recent survey conducted by YPulse, a leading youth research organization, has unveiled the top “cool brands” that resonate with Gen Z and millennial consumers, with Nike, YouTube, and Fenty taking the lead. The survey highlights the significant influence of celebrities and influencers in shaping the perceived coolness of brands among 13 to 39-year-olds, particularly…
Taylor Swift has struck a lucrative deal with Disney+ for the rights to her highly successful concert film, ‘The Eras Tour’, leaving other major distributors like Netflix and Universal in the dust. After grossing over $261 million worldwide during its theatrical release, Swift’s concert film has become a hot commodity in the streaming world. Despite…
In a remarkable turn of events, Apple’s iPhone Pro Max models have clinched the prestigious title of the world’s most popular smartphone in 2023, marking a significant milestone for the tech giant. According to market analysis firm Canalys, the iPhone 14 Pro Max emerged victorious, closely followed by its successor, the iPhone 15 Pro Max,…
Adidas has solidified its position ahead of Nike in the football boots industry with a significant signing, further bolstering its dominance in the market. The renowned three-stripe brand recently unveiled the Predator 24 boot, commemorating 30 years of the iconic cleats by blending elements from various classic models like the Touch, Accelerator, Powerswerve, X, Adipower,…
Apple has officially bid farewell to its iconic iTunes software for Windows, unveiling three separate applications for music, video, and device management. The move signifies the tech giant’s ongoing transition towards a more streamlined user experience across its platforms. Available for both Windows 10 and Windows 11 users, Apple’s new music, TV, and mobile device…
