Nike is gearing up to deliver a weather-ready twist on one of its most iconic silhouettes with the upcoming Nike Dunk Low Gore-Tex. Official images of the sneaker have now surfaced, offering a detailed look at the highly anticipated release. The Dunk Low remains one of Nike’s most sought-after models, and this latest version adds…
Nike is taking a bold step into exotic sneaker design with the upcoming release of the Field General “Snakeskin”, adding a striking twist to the revived ‘80s turf shoe. The silhouette, which has been positioned as a direct rival to adidas’ iconic Samba, continues to fuel the competition between the two brands with adventurous, textured…
Nike has confirmed a broader release of the the Awake NY x Air Jordan 5 “Racer Blue” through SNKRS and select global retailers. The drop follows the brand’s earlier limited launch earlier in August, with the pair retailing at $230 in adult sizes. Unlike the earlier rollout, the highly coveted pink store-exclusive edition did not…
Nike is set to release a new colourway of its SB PS8 model, drawing on a timeless black-and-gum aesthetic that has long been popular in skate culture. The SB PS8 pays tribute to the late Sandy Boedecker, a key figure in the rise of Nike SB, whose influence helped transform the brand into a dominant…
Nike is giving sneaker fans a fizzy dose of nostalgia with a bold new take on the revived Total 90 III silhouette. Nicknamed the “Sprite” for its lemon-lime-inspired colour scheme, the upcoming release blends vibrant design with a tribute to the fast-paced world of indoor football. Following a global resurgence in small-sided footy and a…
Nike is adding a bold new look to its Zoom GT Cut 3 Turbo lineup with a University Gold and Black edition, drawing clear inspiration from the legendary Bruce Lee aesthetic. Set to release in Fall 2025, the new colorway features a vibrant golden yellow upper contrasted by a bold black racing stripe running from…
Nike is bringing a fresh twist to one of its most iconic sneakers, partnering with Scotland’s legendary Harris Tweed to create three new versions of the Dunk Low. The collaboration blends streetwear heritage with classic craftsmanship, with each pair featuring Harris Tweed’s signature handwoven wool fabric. The full trio of the Harris Tweed x Nike…
Nike has officially revealed the upcoming Sabrina 3 “All-Star”, the third signature sneaker from WNBA star Sabrina Ionescu. Set to release on July 18, 2025, during the WNBA’s All-Star Weekend, the shoe continues Ionescu’s growing legacy as one of the few female athletes with a signature line. The Sabrina 3 maintains its performance-driven silhouette with…
Global sportswear giant Nike has warned that import tariffs introduced under U.S. President Donald Trump’s trade policies could inflate its operating costs by as much as $1 billion this year, prompting a significant shift in the company’s supply chain strategy. Nike’s executives said the company is moving swiftly to reduce its dependence on Chinese manufacturing,…
Nike is elevating the standard for running comfort with the introduction of two new additions to its Vomero line – the Vomero Premium and Vomero Plus – both built with bold stack heights and cutting-edge cushioning tech aimed at delivering maximum comfort and energy return. At the forefront of this innovation is the Nike Vomero…
Nike has delayed the launch of its much-anticipated activewear collaboration with reality star and entrepreneur Kim Kardashian, pushing back plans for a spring debut due to reported production setbacks. The collection, known as NikeSkims, was first unveiled in February with promises to “redefine the global fitness and activewear industry” by combining Nike’s performance legacy with…
Nike is once again turning to the past to shape the future, bringing back the Air Max Waffle – a bold hybrid silhouette that merges two distinct eras of the brand’s legacy. The latest edition of the experimental sneaker is scheduled to drop on June 18, 2025, via SNKRS and select retailers, with a retail…
LEGO and Nike are stepping into new territory with the launch of a highly anticipated collaboration that blends streetwear culture and creative play. The debut collection includes sneaker-themed LEGO sets and footwear drops designed to captivate both collectors and young fans alike. LEGO Nike Dunk Set Pre-Orders Go Live Leading the lineup is the LEGO…
Nike is bringing a fresh spin to one of its most iconic silhouettes with the upcoming release of the Air Max 90 “Evergreen Aura.” Blending heritage design with a modern palette, the new colorway is a versatile addition to the brand’s storied lineup. Drawing inspiration from the beloved 1990 “Infrared” iteration, this latest version swaps…
Sportswear giant Nike has announced plans to raise the prices of several products starting June 1, with adjustments set to affect a broad range of items including footwear, apparel, and equipment. According to the company, the decision is part of its regular “seasonal planning” process. While no direct reference was made to the ongoing uncertainty…
Jordan Brand has released the first official images of the highly anticipated Air Jordan 5 “Fire Red” with the iconic black tongue, giving sneaker fans a detailed look at the 2025 edition of the classic silhouette. Featured in fresh Nike studio photography, the upcoming release is a nod to the original 1990 design, featuring precise…
Nike is introducing a game-changing product designed to enhance warm-up and recovery for athletes: the Nike Hyperboot. Developed in collaboration with health tech company Hyperice, this innovative wearable combines heat and compression to improve performance and recovery times. The Nike Hyperboot uses dual-air Normatec bladders and warming elements that work together to drive heat deep…
Nike is already looking ahead to 2026 with reports surfacing about a fresh take on the iconic Air Jordan 3, titled “Spring Is In The Air.” Though many of the 2025 Jordan drops are still under wraps, sneaker insiders have begun to tease what the following year could bring – and this upcoming design is…
Global sportswear giant Nike is experiencing a significant slump in sales, with a 9% drop recorded in the last quarter and a steep 17% decline in the Chinese market. Even in North America – its largest market – sales fell by 9%. While the company’s latest earnings were not as dire as analysts had predicted,…
Nike is experiencing a downturn as global sales fell by 9% last quarter, with a sharp 17% decline in China, the company announced on Thursday. In North America, its biggest market, sales also dropped by 9%. Despite the decline, the results were slightly better than expected, leading to a 4% increase in Nike’s stock during…
Nike is looking to revive its struggling sales with a major celebrity partnership, announcing a collaboration with Kim Kardashian to create a new brand called “NikeSkims.” The sportswear giant revealed the initiative on Tuesday, describing it as a game-changing move aimed at reshaping the fitness and activewear industry. Inspired by Kardashian’s successful Skims shapewear line,…
Global sportswear leader Nike is grappling with a significant social media challenge, shedding over 1 million Instagram followers in the last three months. This decline, part of a larger eight-month trend, coincides with a drop in the company’s market capitalization by roughly $30 billion. Data from AltIndex reveals that Nike’s Instagram following peaked at over…
The highly anticipated Drake x Nike Air Force 1 “Love You Forever” in “Citron Tint” has officially been revealed through detailed retailer images. The new shots confirm earlier leaks, showcasing a pastel shade that transitions the classic “Triple White” look into a softer, sunnier hue, while retaining the sleek monochromatic aesthetic. Set to release on…
Three of America’s iconic brands – Starbucks, Nike, and Boeing – are grappling with significant challenges as they aim to restore their standing in their respective markets. With new CEOs in charge, each company is confronting unique obstacles to rekindle the brand loyalty and strength they once commanded. Starbucks’ Brewing CrisisStarbucks’ latest earnings report, released…
An advertisement for Nike sneakers, marketed as a discounted $35 deal, has been banned in the UK for misleading consumers. The ad, which appeared on the X account of The Sole Supplier in December 2023, promoted a pair of sneakers with the tagline “Now just £26 at Nike!” and featured emojis, but failed to clarify…
Nike is undergoing a major leadership overhaul as it grapples with intensifying competition and internal strategy missteps. On Thursday, the athletic apparel giant announced that CEO John Donahoe will retire next month and will be succeeded by Elliott Hill, a long-time former Nike executive. Following the announcement, Nike’s stock jumped 9% in after-hours trading, despite…
In a remarkable turn of events, musician Drake has played a pivotal role in raising €40 million ($43.7 million) to rescue Italian soccer club Venezia FC from the brink of bankruptcy. The initiative began when Brad Katsuyama, co-owner of Venezia and a close friend of Drake, reached out to the artist’s management team for help….
Nike, the globally recognized sportswear brand, has announced the suspension of its online sales in Türkiye due to recent changes in the country’s customs regulations. The decision was confirmed in a statement where the company cited the new legislation as the primary reason for halting its online operations. The regulation, published in the Official Gazette…
Nike has unveiled its new Summer 2024 campaign, “Winning Isn’t for Everyone,” celebrating the determination and resilience required to achieve success. The campaign emphasizes that while not everyone may win on their first attempt, commitment and perseverance are what define a true winner. Through a series of storytelling visuals, Nike highlights the spirit of excellence…
Nike has faced intense scrutiny after implementing substantial layoffs, including significant cuts to its sustainability teams, earlier this year in an effort to reduce costs. This move came ahead of a disappointing earnings call this summer. Recent investigations by local Oregon media have revealed the specifics of the layoffs, which affected 1,500 employees globally, including…
Nike, the global sportswear giant, has encountered a staggering downturn in its stock value, marking its most significant setback since its 1980 initial public offering. On June 28, 2024, in the aftermath of a disappointing earnings report, Nike’s shares plummeted by 20%, wiping out a staggering $28 billion from its market capitalization in a single…
Under Armour, once touted as a formidable rival to Nike, is now grappling to maintain its relevance in an increasingly competitive sportswear market. Founded by 23-year-old former college athlete Kevin Plank, the brand gained prominence with endorsements from basketball star Stephen Curry and golfer Jordan Spieth. However, it now faces significant challenges as younger consumers…
The fallout from Drake’s recent rap feud with Kendrick Lamar seems to be extending beyond the realm of music, as evidenced by lacklustre sales of his latest Nike shoe release. Drake, a megastar in both the music industry and the world of endorsements, has faced considerable backlash following his highly publicized exchange with Lamar. With…
Barcelona’s future seemed uncertain not long ago as their partnership with Nike teetered on the brink of collapse, prompting explorations into alternative kit suppliers. However, recent developments have turned the tide drastically, with the Blaugrana poised to solidify their longstanding alliance with Nike through a monumental new contract. Under the impending agreement, Barcelona stands to…
Nike enthusiasts are in for a treat as the iconic Pegasus series gears up for a landmark year of groundbreaking innovation. Building upon the success of the Pegasus 41 and the Pegasus Premium, Nike introduces a third model to its 2024 Pegasus lineup — the Pegasus Plus. While Nike’s recent On Air presentation in Paris…
FC Barcelona finds itself at the negotiation table with sportswear giant Nike, as reports from Mundo Deportivo suggest an enticing offer that could alleviate the club’s financial woes. According to anonymous sources cited by Mundo Deportivo, Nike representatives convened with FC Barcelona on Monday to present an enhanced 10-year contract proposal. This offer includes a…
During the opening night of WWE WrestleMania 40, fans were quick to spot Roman Reigns donning new Nike attire as he clinched victory alongside his cousin Dwayne “The Rock” Johnson. Reigns, the Undisputed WWE Universal Champion, took to Instagram to reveal a fresh partnership with the renowned sportswear brand, showcasing exclusive Bloodline-themed Air Jordan products…
Barcelona Football Club finds itself at a crossroads regarding its shirt sponsorship, with potential offers from both Nike and Puma presenting diverging paths for the Blaugrana’s future financial landscape. According to reports, Barcelona has set a two-week deadline to finalize its decision on whether to maintain its partnership with Nike, entertain an offer from Puma,…
FC Barcelona’s president, Joan Laporta, made significant announcements on the club’s podcast, ‘The Podcast of President Laporta’, confirming the termination of their contract with Nike and disclosing a staggering €200 million ($218 million) offer for Lamine Yamal from Paris Saint-Germain (PSG). Laporta addressed these revelations, shedding light on the club’s decision-making process and future plans…
Nike has dealt a significant blow to its competitor Adidas by securing a major contract with the German Football Association (DFB) to supply the national soccer teams’ kits from 2027 until 2034. The decision marks the end of a historic partnership between Adidas and the DFB, which has lasted over seven decades and included four…
FC Barcelona is considering a lucrative sponsorship offer from a competitor of its current kit sponsor, Nike, which could inject an immediate $240 million (€220 million) into the club, as reported by MARCA, citing anonymous sources. Under the leadership of president Joan Laporta, the Barca board is actively exploring alternative options for its iconic Blaugrana…
FC Barcelona finds itself at a crossroads as the club navigates its kit sponsorship future, with reports suggesting that the possibility of creating its own brand has been almost ruled out due to logistical complexities. Despite dismissing the notion of establishing Barça Licensing and Marketing (BLM), Barcelona faces a pivotal decision between major sportswear giants…
Reports from OK Diario indicate that Kylian Mbappe’s anticipated move to Real Madrid could prompt Nike to offer the French footballer his own sports brand, as revealed by Eduardo Inda, director of OK Diario, during the El Chiringuito de Jugones program. Last month, Mbappe informed his current club, Paris Saint-Germain, of his intention to depart…
Nike’s highly anticipated Alphafly 3 running shoe, famously worn by the late Kelvin Kiptum, triggered a wave of frustration among runners after selling out within minutes of its release. Scheduled for general sale at 8 am on Thursday, March 7, the UK launch of the Alphafly 3 witnessed a rapid depletion of available sizes, leaving…
Barcelona finds themselves at a crossroads in their kit manufacturing saga, with talks underway with both Nike and Puma as they seek the best possible deal. Having maintained a longstanding partnership with Nike, which began over two decades ago, Barcelona’s current contract with the American sportswear giant is set to continue until 2026, with the…
A concerning trend has emerged within the charity sector, as agencies continue to pitch “Nike-style” advertisements to non-profit organizations, leaving charity heads frustrated and campaigns ineffective. Rob Trono of Blue State has raised the alarm after multiple charity clients expressed their discontent with proposed ad campaigns that prioritize brand recognition over meaningful connections with donors…
Nike is set to introduce its inaugural Jordan World of Flight store in the United States, with plans to open the exclusive destination for Michael Jordan-branded sneakers and apparel in Philadelphia. The announcement comes as part of Nike’s strategic expansion of its iconic Jordan retail concept. The forthcoming store, spanning 7,000 square feet, will be…
Nike is set to reduce its workforce by approximately 2%, or close to 1,700 employees, as part of its cost-cutting strategy aimed at slashing up to $2 billion in expenses. A spokesperson for Nike confirmed the layoffs on Friday, stating, “The actions that we’re taking put us in the position to right-size our organization to…
A recent survey conducted by YPulse, a leading youth research organization, has unveiled the top “cool brands” that resonate with Gen Z and millennial consumers, with Nike, YouTube, and Fenty taking the lead. The survey highlights the significant influence of celebrities and influencers in shaping the perceived coolness of brands among 13 to 39-year-olds, particularly…
Adidas has solidified its position ahead of Nike in the football boots industry with a significant signing, further bolstering its dominance in the market. The renowned three-stripe brand recently unveiled the Predator 24 boot, commemorating 30 years of the iconic cleats by blending elements from various classic models like the Touch, Accelerator, Powerswerve, X, Adipower,…
