FC Barcelona is considering a lucrative sponsorship offer from a competitor of its current kit sponsor, Nike, which could inject an immediate $240 million (€220 million) into the club, as reported by MARCA, citing anonymous sources. Under the leadership of president Joan Laporta, the Barca board is actively exploring alternative options for its iconic Blaugrana…
FC Barcelona finds itself at a crossroads as the club navigates its kit sponsorship future, with reports suggesting that the possibility of creating its own brand has been almost ruled out due to logistical complexities. Despite dismissing the notion of establishing Barça Licensing and Marketing (BLM), Barcelona faces a pivotal decision between major sportswear giants…
Reports from OK Diario indicate that Kylian Mbappe’s anticipated move to Real Madrid could prompt Nike to offer the French footballer his own sports brand, as revealed by Eduardo Inda, director of OK Diario, during the El Chiringuito de Jugones program. Last month, Mbappe informed his current club, Paris Saint-Germain, of his intention to depart…
Nike’s highly anticipated Alphafly 3 running shoe, famously worn by the late Kelvin Kiptum, triggered a wave of frustration among runners after selling out within minutes of its release. Scheduled for general sale at 8 am on Thursday, March 7, the UK launch of the Alphafly 3 witnessed a rapid depletion of available sizes, leaving…
Barcelona finds themselves at a crossroads in their kit manufacturing saga, with talks underway with both Nike and Puma as they seek the best possible deal. Having maintained a longstanding partnership with Nike, which began over two decades ago, Barcelona’s current contract with the American sportswear giant is set to continue until 2026, with the…
A concerning trend has emerged within the charity sector, as agencies continue to pitch “Nike-style” advertisements to non-profit organizations, leaving charity heads frustrated and campaigns ineffective. Rob Trono of Blue State has raised the alarm after multiple charity clients expressed their discontent with proposed ad campaigns that prioritize brand recognition over meaningful connections with donors…
Nike is set to introduce its inaugural Jordan World of Flight store in the United States, with plans to open the exclusive destination for Michael Jordan-branded sneakers and apparel in Philadelphia. The announcement comes as part of Nike’s strategic expansion of its iconic Jordan retail concept. The forthcoming store, spanning 7,000 square feet, will be…
Nike is set to reduce its workforce by approximately 2%, or close to 1,700 employees, as part of its cost-cutting strategy aimed at slashing up to $2 billion in expenses. A spokesperson for Nike confirmed the layoffs on Friday, stating, “The actions that we’re taking put us in the position to right-size our organization to…
A recent survey conducted by YPulse, a leading youth research organization, has unveiled the top “cool brands” that resonate with Gen Z and millennial consumers, with Nike, YouTube, and Fenty taking the lead. The survey highlights the significant influence of celebrities and influencers in shaping the perceived coolness of brands among 13 to 39-year-olds, particularly…
Adidas has solidified its position ahead of Nike in the football boots industry with a significant signing, further bolstering its dominance in the market. The renowned three-stripe brand recently unveiled the Predator 24 boot, commemorating 30 years of the iconic cleats by blending elements from various classic models like the Touch, Accelerator, Powerswerve, X, Adipower,…
Spanish football giants Barcelona are reportedly on the verge of securing a record-breaking sponsorship deal with Puma, potentially becoming the most lucrative kit sponsor arrangement in football. However, complications arising from their existing contract with Nike pose a significant challenge. As per reports from Sport (via Forbes), Barcelona and Puma are in advanced talks, with…
Global sportswear giant Nike is set to embark on its next Air Max era with the introduction of the Air Max Dn, a cutting-edge sneaker that not only champions an iconic legacy but also incorporates innovative Dynamic Air technology. Originally launched in 1987, the Air Max has evolved over the years, becoming a global phenomenon…
Barcelona President Joan Laporta has openly criticized Nike, the longstanding sportswear partner of FC Barcelona, hinting at a potential rupture in their 26-year partnership. Despite a contractual agreement extending until 2028, Laporta voiced dissatisfaction with Nike’s response during challenging times. In an interview with Catalan radio outlet RAC 1 on Friday, Laporta did not mince…
In a surprising turn of events, Lamine Yamal, the rising star in international football, may be on the brink of changing his sponsorship allegiance from Nike to Adidas. The young athlete, who has been a prominent figure on and off the field, is reportedly in talks with Adidas, with the German sportswear giant offering an…
Los Angeles Clippers forward Paul George has officially confirmed the conclusion of his signature sneaker line after six models, according to an announcement made to SneakerReporter.com on Sunday night. While this marks the end of new additions to his signature line, George shared that he will continue his partnership with Nike, which plans to release…
Renowned for its bold style and unmatched comfort, the Nike Air Max Plus is gearing up for a comeback with the much-anticipated “Hyper Blue” colourway. This iconic sneaker, celebrated for its sleek design and futuristic appeal, is set to receive a vibrant twist with the infusion of electrifying blue hues. The upcoming “Hyper Blue” iteration…
In a thrilling New Year’s Eve performance at Dick Clark’s New Year’s Rockin’ Eve, Megan Thee Stallion set the stage on fire while dropping hints about her upcoming collaboration with Nike. The Houston Hottie, known for her chart-topping hits, showcased her talents and sparked excitement among fans for the anticipated Nike collection. During her performance…
In a longstanding partnership spanning 25 years, Barcelona and Nike have enjoyed a fruitful collaboration, symbolized by the iconic Blaugrana shirt. However, recent developments suggest that this enduring relationship may be on the verge of dissolution, with a formidable competitor eager to step in. Despite having a contractual agreement until 2028, valued at approximately €105…
In a significant indication of shifting consumer behaviour and concerns over a slowdown in spending worldwide, Nike, a prominent economic indicator, has revised its revenue outlook downward for the year. The sportswear giant is now implementing substantial cost-cutting measures, aiming to achieve up to $2 billion in savings over the next three years, which will…
Golf enthusiasts who have witnessed Tiger Woods donning Nike gear for the past 27 years may have witnessed an iconic era coming to a close. The golf legend’s enduring partnership with Nike, particularly highlighted by his famous red and black Sunday outfit, faces uncertainty as his current deal with the athletic giant is set to…
LeBron James, the NBA superstar, is reportedly extending his partnership with Nike in 2024, and the collaboration will feature his inaugural training shoe, the Royalty TR. This new silhouette named the Royalty TR, is anticipated to hit the market next autumn in three distinct colorways: “Light Smoke Grey,” “Black,” and “Volt.” While the initial look…
Nike, the world’s leading supplier of athletic shoes, has joined forces with Nigerian customs design company Layerx in an exciting partnership aimed at promoting culture and environmental sustainability. This innovative collaboration is set to redefine the future of fashion and athletics by merging the best of both worlds. At the core of this partnership lies…
In 2016, Nike introduced the groundbreaking Zoom Vaporfly 4% “super shoes,” forever altering the landscape of running. These super shoes, characterized by their thick soles, energy-returning technology, and embedded carbon-fibre plates, have become synonymous with speed and performance. Fast forward seven years and nearly every major performance brand has entered the super shoe arena. Yet,…
Sportswear giant Nike has unveiled the Nike Zoom Freak 5, a cutting-edge basketball shoe crafted specifically for NBA superstar Giannis Antetokounmpo. This innovative shoe boasts responsive Zoom Air cushioning that ensures optimal comfort and energy return, catering to the intense demands of the sport. Its sturdy construction, coupled with a specialized traction pattern, guarantees remarkable…
The tragic passing of the legendary Kobe Bryant, his daughter Gigi, and the helicopter crew in 2020 sent shockwaves through the world. As fans mourned the loss of the basketball icon, there was an unprecedented surge in demand for his sneakers. Finding a pair of Kobe sneakers at a reasonable price became nearly impossible. The…
Nike is reportedly eyeing Vitor Roque to become Barcelona’s new No.10 after Lionel Messi rejected a return to the club. The sportswear brand aims to boost shirt sales, which declined after Ansu Fati inherited the iconic jersey following Messi’s departure in 2021. Barcelona’s president and director are looking to relieve Fati of the pressure associated…
Sneakers have become highly coveted collectible items, but they are also a prime target for scalpers. The global sneaker industry is valued at $86 billion, with projections of reaching $128 billion by 2030. The resale market is thriving as well, estimated to grow to $30 billion by the end of the decade. Unfortunately, this popularity…
Nike CEO John Donahoe addressed the rising geopolitical tensions with China, emphasizing that severing ties with the region would have catastrophic consequences for global trade. Speaking at the CNBC CEO Council Summit, Donahoe discussed the potential scenarios of China invading Taiwan and its involvement in conflicts like Russia’s war with Ukraine. He acknowledged the risks…
PUMA, a global sports brand, is celebrating its 75th anniversary this year. The company has recently announced its first-ever swimwear collection in the United States. While PUMA has been participating in the swimwear category in other regions since 1996, this collection marks its first entry into the US market. The move is buoyed by the…
With Summer right around the corner, Nike (NYSE:NKE +0.23%) looks to bring back its weird and wonderful Air Rift silhouette in its original black and green colors. Inspired by Kenyan barefoot runners and named after the Great Rift Valley, a geographic rift that runs from Lebanon to Mozambique, the Air Rift is no doubt one…
The NBA Playoffs are in full swing, but that doesn’t mean business comes to a stop. On Friday afternoon, Phoenix Suns forward Kevin Durant announced on social media that he had signed a lifetime contract with Nike. Nike has sponsored Durant since he entered the league in 2007. Since then, the two parties have created…
While the NBA continues to evolve and create new stars rapidly, some things never change. On Friday night, LeBron James helped lead the Los Angeles Lakers to victory over the Memphis Grizzlies. The 38-year-old phenom scored an efficient 22 points en route to eliminating Memphis. While James has debuted two models this season, it was…
American sportswear giant Nike is pressuring FC Barcelona to sell Ansu Fati and give his ’10’ shirt to a superstar such as Lionel Messi, according to a report from El Nacional. Fati broke through to the Barca first team in 2019 as a La Masia prodigy who smashed a number of youngest goalscorer and appearance…
The NFL is the world’s richest sports league, with the pending sale of the Washington Commanders for $6 billion the latest example of its wealth. But when it comes to reaching the largest global audience, the other football dominates the marketing landscape. Soccer events (World Cup, Champions League), players (Cristiano Ronaldo, Lionel Messi) and teams…
Simba Planet, the leading chain of bicycle stores in Nigeria, is excited to announce the launch of Nike shoes in their stores. This latest addition to Simba Planet’s product range is in line with the company’s mission to provide top-quality, high-performance products to the Nigerian fitness community. For 35 years, Simba has been a trusted…
No one at Donda Academy was allowed to wear Adidas or Nike, two former staff members of the school alleged in a new lawsuit. Teachers and students were “required to wear all black from head to toe,” the former staffers allege, adding that the black clothing must have been issued or designed by Ye, the…
One of the greatest tales of marketing and sponsorships is perhaps the legendary partnership between Nike and Michael Jordan. In 1984, Jordan was a rookie on his way to the NBA, still relatively unknown nor was anyone quite aware of his success to come… except Nike. The sporting goods company took a major chance at…
When Roger Federer made the decision to hang up his tennis racket last year at the age of 41, he did so as one of the most influential figures to have played the game. Federer was dominant on the court, winning 20 grand slam singles titles between 2003 and 2018 and spending a total of…
Impossible Kicks is selling 122 pairs of ultrarare sneakers, with prices as high as $140,000 for a pair of Jordan 1 “What the Doernbecher” sneakers. As reported by Business Africa, the sneaker-resale shop Impossible Kicks is selling a collection it recently acquired. The 122-pair collection, valued at $1.3 million, includes some shoes that rarely hit…
Los Angeles Lakers forward LeBron James and Nike are at it again with another comedic video. James’ 20th signature sneaker, the Nike LeBron 20, was recently released, and Nike is pulling out all the stops with its promotion. In the newest advertisement, Nike pits the 37-year-old against Father Time, played by Jason Momoa. The two…
International sports kit manufacturing company, Nike has unveiled brand new jerseys for the Super Eagles and other Nigerian football national teams. It officially released the jersey and kits on Thursday. Nike and the Nigeria Football Federation had recently extended their contract agreement to 2026. The Super Eagles are expected to debut with the new jersey…
