In 2016, Nike introduced the groundbreaking Zoom Vaporfly 4% “super shoes,” forever altering the landscape of running. These super shoes, characterized by their thick soles, energy-returning technology, and embedded carbon-fibre plates, have become synonymous with speed and performance. Fast forward seven years and nearly every major performance brand has entered the super shoe arena. Yet,…
Sportswear giant Nike has unveiled the Nike Zoom Freak 5, a cutting-edge basketball shoe crafted specifically for NBA superstar Giannis Antetokounmpo. This innovative shoe boasts responsive Zoom Air cushioning that ensures optimal comfort and energy return, catering to the intense demands of the sport. Its sturdy construction, coupled with a specialized traction pattern, guarantees remarkable…
The tragic passing of the legendary Kobe Bryant, his daughter Gigi, and the helicopter crew in 2020 sent shockwaves through the world. As fans mourned the loss of the basketball icon, there was an unprecedented surge in demand for his sneakers. Finding a pair of Kobe sneakers at a reasonable price became nearly impossible. The…
Nike is reportedly eyeing Vitor Roque to become Barcelona’s new No.10 after Lionel Messi rejected a return to the club. The sportswear brand aims to boost shirt sales, which declined after Ansu Fati inherited the iconic jersey following Messi’s departure in 2021. Barcelona’s president and director are looking to relieve Fati of the pressure associated…
Sneakers have become highly coveted collectible items, but they are also a prime target for scalpers. The global sneaker industry is valued at $86 billion, with projections of reaching $128 billion by 2030. The resale market is thriving as well, estimated to grow to $30 billion by the end of the decade. Unfortunately, this popularity…
Nike CEO John Donahoe addressed the rising geopolitical tensions with China, emphasizing that severing ties with the region would have catastrophic consequences for global trade. Speaking at the CNBC CEO Council Summit, Donahoe discussed the potential scenarios of China invading Taiwan and its involvement in conflicts like Russia’s war with Ukraine. He acknowledged the risks…
PUMA, a global sports brand, is celebrating its 75th anniversary this year. The company has recently announced its first-ever swimwear collection in the United States. While PUMA has been participating in the swimwear category in other regions since 1996, this collection marks its first entry into the US market. The move is buoyed by the…
With Summer right around the corner, Nike (NYSE:NKE +0.23%) looks to bring back its weird and wonderful Air Rift silhouette in its original black and green colors. Inspired by Kenyan barefoot runners and named after the Great Rift Valley, a geographic rift that runs from Lebanon to Mozambique, the Air Rift is no doubt one…
The NBA Playoffs are in full swing, but that doesn’t mean business comes to a stop. On Friday afternoon, Phoenix Suns forward Kevin Durant announced on social media that he had signed a lifetime contract with Nike. Nike has sponsored Durant since he entered the league in 2007. Since then, the two parties have created…
While the NBA continues to evolve and create new stars rapidly, some things never change. On Friday night, LeBron James helped lead the Los Angeles Lakers to victory over the Memphis Grizzlies. The 38-year-old phenom scored an efficient 22 points en route to eliminating Memphis. While James has debuted two models this season, it was…
American sportswear giant Nike is pressuring FC Barcelona to sell Ansu Fati and give his ’10’ shirt to a superstar such as Lionel Messi, according to a report from El Nacional. Fati broke through to the Barca first team in 2019 as a La Masia prodigy who smashed a number of youngest goalscorer and appearance…
The NFL is the world’s richest sports league, with the pending sale of the Washington Commanders for $6 billion the latest example of its wealth. But when it comes to reaching the largest global audience, the other football dominates the marketing landscape. Soccer events (World Cup, Champions League), players (Cristiano Ronaldo, Lionel Messi) and teams…
Simba Planet, the leading chain of bicycle stores in Nigeria, is excited to announce the launch of Nike shoes in their stores. This latest addition to Simba Planet’s product range is in line with the company’s mission to provide top-quality, high-performance products to the Nigerian fitness community. For 35 years, Simba has been a trusted…
No one at Donda Academy was allowed to wear Adidas or Nike, two former staff members of the school alleged in a new lawsuit. Teachers and students were “required to wear all black from head to toe,” the former staffers allege, adding that the black clothing must have been issued or designed by Ye, the…
One of the greatest tales of marketing and sponsorships is perhaps the legendary partnership between Nike and Michael Jordan. In 1984, Jordan was a rookie on his way to the NBA, still relatively unknown nor was anyone quite aware of his success to come… except Nike. The sporting goods company took a major chance at…
When Roger Federer made the decision to hang up his tennis racket last year at the age of 41, he did so as one of the most influential figures to have played the game. Federer was dominant on the court, winning 20 grand slam singles titles between 2003 and 2018 and spending a total of…
Impossible Kicks is selling 122 pairs of ultrarare sneakers, with prices as high as $140,000 for a pair of Jordan 1 “What the Doernbecher” sneakers. As reported by Business Africa, the sneaker-resale shop Impossible Kicks is selling a collection it recently acquired. The 122-pair collection, valued at $1.3 million, includes some shoes that rarely hit…
Los Angeles Lakers forward LeBron James and Nike are at it again with another comedic video. James’ 20th signature sneaker, the Nike LeBron 20, was recently released, and Nike is pulling out all the stops with its promotion. In the newest advertisement, Nike pits the 37-year-old against Father Time, played by Jason Momoa. The two…
International sports kit manufacturing company, Nike has unveiled brand new jerseys for the Super Eagles and other Nigerian football national teams. It officially released the jersey and kits on Thursday. Nike and the Nigeria Football Federation had recently extended their contract agreement to 2026. The Super Eagles are expected to debut with the new jersey…
