Adidas Eyes Taylor Swift Collaboration After Parting Ways with Kanye West
Adidas, having severed ties with multi-faceted creative Kanye West and his Yeezy brand over a year ago, is actively seeking fresh collaborations, with global music sensation Taylor Swift emerging as a frontrunner. In a recent results presentation, Adidas CEO Bjorn Gulden unveiled the company’s growth strategies, including potential partnerships with influential figures in pop culture,…
